Our blog helps you decode your options with real tips and insights.

Fresh updates about AI assistants, customer success playbooks, and automation strategies.

Hero image for AI Chatbot vs Rule-Based Chatbot: What’s the Difference?

25 Dec, 2025 · CELEST

AI Chatbot vs Rule-Based Chatbot: What’s the Difference?

Rule-based chatbots work on pre-defined decision trees. Every question must match a keyword or command you’ve set up. If the visitor’s message doesn’t match, the bot can’t continue. Learn the pros and cons of the different types of chatbots here.

Read More
Hero image for A Beginner’s Guide to AI Chatbots for SMEs

25 Dec, 2025 · DANIEL

A Beginner’s Guide to AI Chatbots for SMEs

An AI chatbot is a virtual assistant that can chat with your customers automatically. Unlike traditional rule-based bots that only follow pre-set flows, AI chatbots use natural language processing (NLP) and machine learning (ML) to understand intent, respond intelligently, and even learn from each interaction. Think of them as digital team members who never sleep and never forget a question.

Read More